Going to E3, Zentia Found Another Way For Overseas Business Development


Jun 15-17, 2010, the annual Electronic Entertainment Expo(E3) was held in L.A. USA. This exposition gathered number of famous game developers and their excellent works, and drew much attention from the game industry. As a Chinese-featured game, Zentia, the first Chinese art style online game, as well as B&S OL, participated in the grand exhibition to present Chinese traditional culture.

Various amazing activities such as demo demonstrations, trials, Kungfu shows were set in Zentia¡¯s campaign zone, giving foreign players great chances to understand Zentia¡¯s Chinese art style and Chinese long-standing traditional culture more deeply and comprehensively, according to the reporting.

Look back to the history, Zentia have exploited a broad way to the overseas markets including Hongkong, Macao, Taiwan, Japan, Korea and Malaysia etc with its pure Chinese style, bringing pixel to a new stage of internationalization. With the continuous development, Zentia is becoming more and more mature and excellent. Now it goes into E3, presenting the great future belonging to Chinese game and pixel, proving the excellent development achievements of Chinese original games, and giving worldwide players great chances to understand Chinese games¡¯ current situation.

In 2010, Zentia would welcome a broader overseas development way, carrying Chinese 5000-year-old culture to walk into North America and embrace the whole world. In the future, pixel would fasten the overseas development, and raise the wave of Chinese culture in the world!


Profile of pixel Soft
Specializing in the development of game software, especially the MMORPG, pixel carries the mission to produce top-quality products and create high-level interactive entertainment brand. With the most excellent R&D teams, pixel has become one of the most competitive online game developers in China. The products include: B&S, B&S Legend, B&S OL (with the expansion B&S Hero), and B&S II, which are called B&S Series, and the first Chinese art style 3D MMORPG Zentia. So far there have been 4 products promoted overseas including Honkong, Taiwan, Macao, Korea, Japan, Europe and North America.